{"id":27270,"date":"2026-06-04T19:10:09","date_gmt":"2026-06-04T17:10:09","guid":{"rendered":"https:\/\/test.tchak.be\/?p=27270"},"modified":"2026-06-13T22:40:46","modified_gmt":"2026-06-13T20:40:46","slug":"buldak-buzz-marketing-additifs-malbouffe","status":"publish","type":"post","link":"https:\/\/test.tchak.be\/index.php\/2026\/06\/04\/buldak-buzz-marketing-additifs-malbouffe\/","title":{"rendered":"On d\u00e9balle tout sur Buldak : le buzz comme strat\u00e9gie, mais pas un mot sur les additifs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u00e9ritable ph\u00e9nom\u00e8ne plan\u00e9taire, les nouilles instantan\u00e9es Buldak ont \u00e9t\u00e9 popularis\u00e9es gr\u00e2ce \u00e0 des d\u00e9fis viraux sur les r\u00e9seaux sociaux. Divertir pour faire consommer, tel semble \u00eatre le cr\u00e9do du g\u00e9ant de l\u2019agroalimentaire Samyang Foods. Une strat\u00e9gie payante puisqu\u2019en Belgique aussi, la marque est amen\u00e9e \u00e0 se d\u00e9velopper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sang-Sang Wu<\/strong><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dc7c22d stk-block-background\" data-block-id=\"dc7c22d\"><style>.stk-dc7c22d {background-color:#c6c9b9 !important;border-top-left-radius:30px !important;border-top-right-radius:30px !important;border-bottom-right-radius:30px !important;border-bottom-left-radius:30px !important;overflow:hidden !important;box-shadow:0 5px 5px 0 #123f5209 !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important;}.stk-dc7c22d:before{background-color:#c6c9b9 !important;}.stk-dc7c22d .stk-block-text__text{text-shadow:none !important;}<\/style><p class=\"stk-block-text__text\">Cet article a \u00e9t\u00e9 publi\u00e9 dans le 25\u00b0 num\u00e9ro de Tchak.  <\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tout a commenc\u00e9 avec un challenge en ligne. En 2014, le YouTubeur britannique Josh Carrott, de la cha\u00eene Korean Englishman, publiait une vid\u00e9o qui allait propulser les nouilles instantan\u00e9es Buldak sur la sc\u00e8ne internationale. Avec son \u00ab&nbsp;fire noodle challenge&nbsp;\u00bb, le vid\u00e9aste mettait une s\u00e9rie de personnes au d\u00e9fi de terminer un bol de ces nouilles cor\u00e9ennes r\u00e9put\u00e9es pour \u00eatre particuli\u00e8rement piquantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/boutique.test.tchak.be\/shop\/numero-25-71?page=2&amp;category=11\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"792\" src=\"https:\/\/test.tchak.be\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-03-12-a-18.25.09.png\" alt=\"\" class=\"wp-image-25855\" srcset=\"https:\/\/test.tchak.be\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-03-12-a-18.25.09.png 900w, https:\/\/test.tchak.be\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-03-12-a-18.25.09-300x264.png 300w, https:\/\/test.tchak.be\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-03-12-a-18.25.09-768x676.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#sdfootnote1anc\" id=\"sdfootnote1sym\">1<\/a>&nbsp;M. Kim, \u00ab&nbsp;How some very spicy noodles saved the company that pioneered Korean ramen&nbsp;\u00bb,&nbsp;<em>Los Angeles Times<\/em>, 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e9ritable ph\u00e9nom\u00e8ne plan\u00e9taire, les nouilles instantan\u00e9es Buldak ont \u00e9t\u00e9 popularis\u00e9es gr\u00e2ce \u00e0 des d\u00e9fis viraux sur les r\u00e9seaux sociaux. Divertir pour faire consommer, tel semble \u00eatre le cr\u00e9do du g\u00e9ant de l\u2019agroalimentaire Samyang Foods. Une strat\u00e9gie payante puisqu\u2019en Belgique aussi, la marque est amen\u00e9e \u00e0 se d\u00e9velopper. Sang-Sang Wu Tout a commenc\u00e9 avec un challenge [&hellip;]<\/p>\n","protected":false},"author":180,"featured_media":27272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-27270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tchak-articles-decryptage"],"_links":{"self":[{"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/27270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/comments?post=27270"}],"version-history":[{"count":2,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/27270\/revisions"}],"predecessor-version":[{"id":27273,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/posts\/27270\/revisions\/27273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/media\/27272"}],"wp:attachment":[{"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/media?parent=27270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/categories?post=27270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.tchak.be\/index.php\/wp-json\/wp\/v2\/tags?post=27270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}